Recently, earthlings have been living under the tyranny of images imposed on them through various media outlets, which shape their expectations of life. When it comes to sex, for example, they keep looking for an exact match of such an image in their brain: the right abs, the right breasts, etc. When they've found a match, they then proceed to fucking that image in the brain, masturbating into or with the help of the other person. Enacting the right sequence of image-induced actions, as Baudrillard's attributes of visible happiness, is supposed to achieve the prescribed jouissance, and, perhaps, it does. However, to someone outside that tyranny of images, it simply comes across mechanistic and, well, masturbatory.