Science is ''the extension of civilisation's technological core. In the scientific sense, 'true' means that which has the chance of being employed in effective technological procedures.'' (Kolakowski 1966)
That makes a lot of sense wherever you look. Whatever/whoever has no technological/productive utility is cavalierly discarded as irrelevant: spirituality, the unemployed, bees, depth psychology, clean air - until it too get commodified and sold like bottled water these days!
By the same token, things only get noticed when they become properly commodified/monetarised, that is, when a technology of extracting a monetary value becomes apparent, codified and replicable in a way understandable to low-level business management, the inadvertent foot-soldiers of capitalism. Thus, compassion is acknowledged when it can generate profit by way of charity. Love - when it can be sold through a bride catalogue. Whatever does not yield to technological measurement and then market commodification remains on the fringes, and that is truly a blessing!